James Taylor joined InSync in 2022 to focus on innovation and growth of the company products and services from its backbone of broadcast standards conversion technologies and capabilities. James has a 20+ year commercial experience of building and growing global companies in broadcast, telecom and other technologies. He brings experience of global transmission services for broadcasters and major events that demand the highest service and quality solution delivery. James has an MBA and a degree in International Business.

James Shepherd has been Chief Technology Officer of InSync Technology since 2015. He is responsible for the overall technical direction of the company. His career has focused on motion estimation techniques applied to video processing applications such as standards conversion, de-interlacing, image stabilisation and content identification. James has directed the complete development process from specification and architecture through implementation and release of numerous products – based on HDL for FPGA, custom DSP ASICs, embedded software and pure software applications. In the course of product development he has researched novel algorithms such as non-linear filtering techniques, state of the art film-cadence detection, repair, conversion – and holds a number of patents in these areas. James studied Engineering Science at the University of Oxford and previously worked for Snell as Principal Design Engineer.

Lee’s design experience spans both the video and audio disciplines but his formidable experience of all aspects of analog, AES and Dolby E audio is an invaluable resource adding significantly to InSync’s ability to undertake feature rich product commissions. Lee has implemented many hardware and high speed digital designs including their embedded software drivers. Lee previously worked at Snell & Wilcox as a Senior Engineer and at De La Rue where he was a test and commissioning engineer for cash sorting machines.

Brendon holds a BSc (Hons) from Southampton Solent University in Computer Games Development and graduated in the top ten percentile of students on his course. He is well-versed in C++ and Java and posesses a comprehensive knowledge of industry approved development methodologies, from which he developed a fully-featured Chip-8 emulator in a professional environment.

Nick joined InSync October 2022, a seasoned professional with over 35 years’ experience in account management, global leadership, distribution, across a variety of technology channels. Throughout his career, he has demonstrated a strong ability to drive business growth, manage commercial and contractual negotiations, and foster long-term customer relationships.

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With focus on customer satisfaction and operational excellence, Nick has successfully led teams across diverse markets on a global basis, ensuring seamless distribution channels, resellers and direct partners. His mantra “it’s not lost, you just have to find another way

Steve joined InSync in January 2025 as Product Manager for the Hardware and Software Products. Steve brings over 15 years of product management experience in broadcast and technology sectors, having previously worked for Grass Valley and TSL managing a  wide range of video and audio processing products.