M2A Media, Hiscale & InSync Technology Launch First-Ever Cloud-Based Live Frame Rate Converter
- James Taylor
- Sep 13, 2021
- 1 min read
13th September 2021
M2A Media, leading innovators in software-defined broadcast solutions, today announced its collaboration with image processing and broadcast standards conversion specialists InSync Technology Ltd and video streaming and transcoding experts Hiscale to bring the very first motion-compensated, live, cloudbased frame rate conversion service, M2A Connect | Cloud Frame Rate Converter, to the global market.
Many broadcasters find they need ad hoc frame rate conversion to handle unexpected peak demand or planned additional services for special events, such as international sports tournaments and major competitions. Keeping proprietary hardware on-premises for irregular use is costly and limiting. In particular, transporting equipment and staff around the world to support each event is expensive and inefficient. Frame rate conversion hardware often has lengthy supply lead times, exacerbated by the recent semiconductor shortage, which can delay the on-time, in-budget delivery of broadcast projects. M2A Connect | Cloud Frame Rate Converter turns this traditional model on its head.
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